Is Zeta Global (ZETA) the Next Big AI-Driven Investment?
- Elias Zeekeh, MBA, CPA, CMA
- Jul 8
- 5 min read

Artificial intelligence is revolutionizing industries, and marketing is no exception. At the forefront of this transformation is Zeta Global Holdings Corp. (NYSE: ZETA), a company that’s leveraging AI to help businesses connect with customers in smarter, more personalized ways. But while Zeta’s growth story is compelling, it’s not without risks. In this article, we’ll explore whether ZETA is a stock worth watching—or one to approach with caution.