The Great Marketing Software Disruption: Why Salesforce and Adobe Should Be Worried

Elias Zeekeh, MBA, CPA, CMA
3 days ago
4 min read

Research Report | October 2025

Axum Group of Companies - Investment Research Division

The marketing software industry is experiencing a seismic shift that reminds me of the early days of cloud computing disruption. After analyzing the latest financial data and market trends, I'm convinced we're witnessing the beginning of a massive market share transfer from legacy giants like Salesforce and Adobe to AI-native upstarts.

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